Match book



Sept. 17', 1929. s. RAHE MATCH BOOK Filed March 16, 1928 INVENTOR. M a M,

ATTmS.

, Paantease i. 17, 1929.

smear. BABE, or SPRINGFIELD GARDEN, NEW Yonn MATCH BOQK Application 'filed larch 16, 1928. Serial No. 262,141?

My invention relates to improvements in match books and book matches, so called. These are very well known on the market, and while the match book has various forms,

it is usually rather-conventional. My 1nvention relates to this structure and is not limited to any particular type though itis well ada ted to the conventional form; These matcl i es are sold for so low a price that the tobacconist usually gives them to a customer; This practice is possiblebecause they are so largely used for advertising, and

the advertiser pays the manufacturer for the advertisements on a given quantity of matches, and thus the manufacturer can sup ply them to "the dealer at a very low price. The advertisements usually ap ear on the cover or container of the matc ies, and not usually on the matches or splints themselves because these are removed one by one, and under the general practice an advertisement on the splints themselves if it were larger than a single splint, would quickly disap-' pear, so that the advertisements are generally printed on the cover or container.

s is well known, the match splints are.

in symmetrical layers, and encased in a simple form of cover. The ohgect'of my IHVGII: tlon is to provide IDBXPBIISIVB means for ac greatly increasing the advertising value of with the match splints mutilated or broken so as to show part 0 the advertisement on matches of this kind.v As above'stated, the match splints are usually in symmetrical layers one upon another, and in carrying out my invention I display the advertisement v across the face of the first layer of match splints, and duplicate the display matter on the several layers of splints, and also on the container or cover behind them, and furthermore, these advertising displays'are made 44) 'to register so that the display matter can be printed prominently across the matches, thus making a very striking advertisement, and

as the splints are removed pne byone from the several layers, whether in sequence or 45 otherwise, the whole of the display matter will appear'to the eye, part; of it perhaps appearing on one layerof splints, part on {another or others, and parteven on the container behind the splints. Thus it will be ,9 'seen that the display matter-is always promdisplaced, and

.i negtly in view until the matches are entirely use p In ordinary practice, after the first View a customer does not pay much attention to the advertisements, but in making the match book as I do, the advertising display .is in the most prominent place so that it must strike the eye when the package is opened,

- and it. is continuous as stated until all the matches are used. From the description which follows ,it will be understood that while I have shown my invention as applied to the most comznoutype of match books, it can be applied to variant forms, and i use the term match book to include any pre. ferred form in which the splints or cards are arranged in layers and enclosed in a cover which acts as a container. Reference is to be had to the accompanying drawings forming a part of this specifi-. cation, in which similar reference characters indicate corresponding parts in all the views. v

Figure. 1 is a planview' of a'conventional closed match book. i

Figure2 is a side elevation thereof. Figure 3 is a plan view with the cover open and with some of the match splints Figure 4: is a View similar to Figure 3 but the container or cover.

In the drawings I have shown the most common type of match book 10 which needs no detail description as it is so well known. For convenience of reference, however, ll call attention to the fact that the conventional cover orc'ontainer '11 has one turned oven part 12 hearing the striking composi of the container. The advertisement illus- 103 that the parts of the advertisement on the.

i cover that the parts of the display-matter.

.tising value of the enclosed in some trated. comprises the concentric" circles, but of course it can be anything which is to be advertised. This advertisement 16 is layers of splints, andthey are printed so several layers will register, and as shown at 16 in Figure t, this idea is carried out to the extent of duplicating the back and inner side of the cover or container. 1

Thus it will be seen that as the splints are removed, the advertisement is always fully shown until the matches have all beenused, v and it i thus possible to produce the advertisemen in t e most striking place'w'ithout in any way a ecting the burning the matches, and greatly enhances t device.

e adver- 'In the claims I book and cover as conventional terms embodying any analogous structure in which the layers of splints are symmetrically and removably arranged, and in which they are form of cover which acts as a container.

I claim 1. A match book having-layers of match splints one behind the other, with similar display matter produced on the layers of splints in such ers that the parts of the display matter on the several layers will register, be duplicated and coincide whereby the continuity of the display matter persists as the match splints are remoyedl V l 2. A match book having layers of splints and a container, and display matteron the several layers andon the cover behind them in such position on the difierent layers and will register and coincide whereby the continuity of the display matter persists as the match splints are removed. I

' In testimony whereof, I have signed my name to this spezificatiqn this 15th day of March, 1928. Y

SAMUEL E. RAHE.

term A Lucky Strike 1 with the Words Lucky Strike enclosed in produced on the several the advertisement on shall refer to the match position on the different la 

